The growth drivers : the definitive guide to transforming marketing capabilities
Andy Bird and Mhairi McEwan
| Year of publication: |
2011
|
|---|---|
| Authors: | Bird, Andy ; McEwan, Mhairi |
| Publisher: |
Chichester : Wiley |
| Subject: | Market segmentation. | Economic development. | Investments. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXI, 294 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-11-995331-9 ; 978-1-119-96118-5 ; 978-1-119-96119-2 ; 978-1-119-96120-8 |
| Source: |
Persistent link: https://www.econbiz.de/10009362668