The no B.S. guide to direct marketing : [the ultimate no holds barred, kick butt, take no prisoners direct marketing for non-direct marketing businesses]

XVI, 173 S.

Ill., graph. Darst.

PrefaceFoundation -- The big switch : why direct marketing for non-direct marketing businesses? -- An offer they can?t refuse -- Obey orders -- No freeloaders -- No holes in the bucket -- Shouting louder -- Tux, tails & top hat or coveralls & work boots? -- Money in the bank -- No chocolate cake for you! -- The results triangle -- The secret to infinitely higher response -- Application -- You can attract your ideal customers, clients or patients : why settle -- For anything else / Ben Glass -- They all laughed when i stopped selling my product : until i became -- A top agent and transformed my entire industry / by Craig Proctor -- Resources -- Direct marketing businesses to study -- Gkic offer page -- About the author -- Other books by the author -- Free resources from the author.

Preface ; Foundation ; The big switch : why direct marketing for non-direct marketing businesses? ; An offer they can?t refuse ; Obey orders ; No freeloaders ; No holes in the bucket ; Shouting louder ; Tux, tails & top hat or coveralls & work boots? ; Money in the bank ; No chocolate cake for you! ; The results triangle ; The secret to infinitely higher response ; Application ; You can attract your ideal customers, clients or patients : why settle ; For anything else / Ben Glass

They all laughed when i stopped selling my product : until i became ; A top agent and transformed my entire industry / by Craig Proctor

Resources ; Direct marketing businesses to study ; Gkic offer page ; About the author ; Other books by the author ; Free resources from the author.

Nebent.: No B.S. direct marketing

ECONIS - Online Catalogue of the ZBW