The handbook of brand management scales

Lia Zarantonello and Veronique Pauwels-Delassus

1. Brand identity and brand image -- 2. Brand associations -- 3. Brand personality -- 4. Brand authenticity -- 5. Perceived brand differentiation -- 6. Attitudes toward the brand -- 7. Experiential consumption with brands -- 8. Consumers' emotions toward the brand -- 9. Attachment to the brand -- 10. Consumer-brand relationships -- 11. Brand equity -- 12. Consumer dispositions toward brands -- 13. Brand orientation.

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Year of publication:	2016
Authors:	Zarantonello, Lia.
Other Persons:	Pauwels-Delassus, Veronique (contributor)
Publisher:	London : Routledge,
Subject:	Markenführung \| Brand management \| Markenwert \| Brand equity \| Markenimage \| Brand image \| Konsumentenverhalten \| Consumer behaviour \| Messung \| Measurement \| Marketingmanagement \| Markenpolitik \| Verbraucherverhalten \| Marketingforschung \| Skalierung

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Extent:	1 online resource (xix, 309 pages)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-315-81399-8 ; 978-1-317-80314-0 ; 978-1-317-80315-7 ; 978-0-415-74295-5 ; 978-0-415-74296-2
Other identifiers:	10.4324/9781315813998 [DOI]
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013181813