The handbook of communication and corporate social responsibility

XXI, 585 S.

Ill., graph. Darst.

Includes bibliographical references and index. - Enth. 28 Beitr.

Machine generated contents note: PART 1: INTRODUCTION. -- 1. Corporate Social Responsibility and Communication (Øyvind Ihlen, Jennifer L. Bartlett, & Steve May). -- 2. The Paradoxes of Communicating Corporate Social Responsibility (Sandra Waddock & Bradley K. Googins). -- PART 2: FIELD OVERVIEWS. -- 3. Management, Communication and Corporate Social Responsibility (Jennifer L. Bartlett & Bree Devin). -- 4. Public Relations and Corporate Social Responsibility (Jennifer L. Bartlett). -- 5. Organizational Communication and Corporate Social Responsibility (Steve May). -- 6. Marketing and Corporate Social Responsibility (Peggy Simcic Brønn). -- 7. Reputation Management and Corporate Social Responsibility (Mark Eisenegger & Mario Schranz). -- 8. Rhetoric and Corporate Social Responsibility (Øyvind Ihlen). -- PART 3: CORPORATE SOCIAL RESPONSIBILITY COMMUNICATION IN ACTION. -- Concepts and Aspects. -- 9. Ethics: CSR, Power and Strategic Communication (Jairo Lugo-Ocando, Jacquie L'Etang & Zeti Ahmad). -- 10. Risk Communication and Corporate Social Responsibility: The Essence of Sound Management for Risk Bearers, Generators and Arbiters (Michael J. Palenchar, Tatjana M. Hocke, & Robert L. Heath). -- 11. Trust and Credibility as Basis of Corporate Social Responsibility: (Mass-) Mediated Construction of Responsibility and Accountability (Günter Bentele & Howard Nothhaft). -- 12. Corporate Social Responsibility Communication and Dialogue (Urša Golob & Klement Podnar). -- 13. Transparency and Neo-liberal Logics of Corporate Economic and Social Responsibility (Majia H. Nadesan). -- 14. The Concept of Stakeholders and its Relevance for CSR Communication (Juliana Raupp). -- 15. Significance of Sector-Specific Corporate Social Responsibility Initiatives: Status and Role in Different Sectors (Angela Mak, Augustine Pang, & Joanne Lee). -- Tools and Processes. -- 16. Corporate (Social) Responsibility and Issues Management: Motive and Rationale for Issue Discourse and Organizational Change (Robert L. Heath & Michael J. Palenchar). -- 17. Communicating Corporate Social Responsibility through Nonfinancial Reports (Cynthia Clark Williams & Elise Perrault Crawford). -- 18. Communicating Corporate Social Responsibility through the Internet and Social Media (Paul Capriotti). -- 19. Communicating Corporate Social Responsibility through Corporate Image Advertising (Alan A. Pomering). -- 20. New Partnerships for a New Generation of Corporate Social Responsibility (Melissa J. Bator & Cynthia Stohl). -- 21. Media Relations and Corporate Social Responsibility (Craig C. Carroll). -- 22. NGOs as Communicative Actors within Corporate Social Responsibility Efforts (Sarah E. Dempsey). -- 23. Communication and Corporate Social Responsibility: A Storytelling Perspective (Stefan Wehmeier & Friederike Schultz). -- PART 4: COMMENTARIES AND CONCLUSIONS. -- 24. Interrogating the Communicative Dimensions of Corporate Social Responsibility (Lars Thøger Christensen & George Cheney). -- 25. A Provocation: Thinking the 'Social' into Corporate Social Responsibility (Judy Motion & Shirley Leitch). -- 26. Commentary: The View from Management (Güler Aras & David Crowther). -- 27. The View from Organizational Studies: A Discourse Based Understanding of CSR and Communication (David Grant & Daniel Nyberg). -- 28. Conclusions and Take Away Points by the Editors.

ECONIS - Online Catalogue of the ZBW