The handbook of mobile market research : tools and techniques for market researchers
Ray Poynter, Navin Williams, and Sue York
| Year of publication: |
2014
|
|---|---|
| Authors: | Poynter, Ray ; Williams, Navin ; York, Sue |
| Publisher: |
Chichester, West Sussex, United Kingdom : John Wiley and Sons, Inc |
| Subject: | Marktforschung | Market research | Mobilkommunikation | Mobile communications | Mobile Telekommunikation |
| Description of contents: | Table of Contents [gbv.de] ; Description [catalogimages.wiley.com] ; Description [swbplus.bsz-bw.de] |
| Extent: | XIII, 295 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Handbuch ; Handbook |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-118-93562-0 ; 978-1-118-93576-7 ; 978-1-118-93576-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010408575