The handbook of organizational rhetoric and communication

Intro -- Title Page -- Copyright Page -- Table of Contents -- List of Figures -- List of Boxes and Tables -- Notes on Contributors -- Preface -- Part I Introduction -- Chapter 1 Introduction: Organizational Rhetoric -- The Ancient Art of Rhetoric -- New Rhetoric -- Organizational Rhetoric: Domain and Practice -- Structure of the Volume -- References -- Part II Field Overviews: Foundations and Macro-Contexts -- Chapter 2 Organizational Communication and Organizational Rhetoric I: The Theme of Merger -- The Origins and Early Development of Organizational Communication -- The Rhetoric of Social Collectives and Movements -- Interpretive and Critical Turns in Organizational Communication -- The Challenges of Transition 1: Identification/Socialization/Acculturation -- The Challenges of Transition 2: Varieties of Structuration -- The Challenges of Transition 3: Institutional Theory -- The Challenges of Transition 4: Organizational Communication, Power and Critical Theory -- Conclusion -- References -- Chapter 3 Organizational Communication and Organizational Rhetoric II: The Theme of Division -- Discursive Turn(s) in Organizational Communication -- "Muscular" Discourse and the Slide Toward Discoursism -- Autonomous and Mid‐Range Discourse Perspectives -- Futures for Organizational Communication/Organizational Rhetoric -- Recovering/Enriching Theories of Organizational Rhetoric/Communication -- Applications for Organizational Rhetoric and Communication -- Epilogue -- References -- Chapter 4 Public Relations and Rhetoric: Conflict and Concurrence -- The Rhetorical Tradition: Grounding Public Relations as Organization Speak -- Public Relations Research and the Rhetorical Tradition -- Ethics: Virtue -- The Rhetoric of Public Relations' Contribution to Society -- Rhetorical Situations as Rhetorical Arenas -- Research Agenda: Concurrence or Conflict