The Happiness of Giving : The Time-Ask Effect
Year of publication: |
2011
|
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Authors: | Liu, Wendy ; Aaker, Jennifer |
Publisher: |
[S.l.] : SSRN |
Subject: | Experiment | Fundraising | Verhalten | Behaviour | Wohltätigkeit | Charity | Ehrenamtliche Arbeit | Voluntary work | Emotion | Zeit | Time |
Extent: | 1 Online-Ressource (15 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Consumer Research, 2008 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 20, 2011 erstellt |
Classification: | M3 - Marketing and Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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