The heterogeneity of Chinese consumer values : a dual structure explanation
Year of publication: |
2010
|
---|---|
Authors: | Lin, Xiaohua ; Wang, Cheng Lu |
Published in: |
Cross cultural management : an international journal. - Bradford : Emerald, ISSN 1352-7606, ZDB-ID 2364733-4. - Vol. 17.2010, 3, p. 244-256
|
Subject: | Konsumentenverhalten | Consumer behaviour | Soziale Werte | Social values | Nationalkultur | National culture | China |
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