The hospitality franchise purchase decision making process
Year of publication: |
2016
|
---|---|
Authors: | Yeung, Ruth M.W. ; Brookes, Maureen ; Altinay, Levent |
Published in: |
International Journal of Contemporary Hospitality Management. - Emerald Group Publishing Limited, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 28.2016, 5, p. 1009-1025
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Chinese culture | Guanxi | Hospitality franchising | Partner-related criteria | Purchase decision-making | Task-related criteria |
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