The hot-cold decision triangle : a framework for healthier choices
Haiyang Yang; Ziv Carmon; Barbara Kahn; Anup Malani; Janet Schwartz ...
| Year of publication: |
2012
|
|---|---|
| Authors: | Yang, Haiyang ; Carmon, Ziv ; Kahn, Barbara E. ; Malani, Anup ; Schwartz, Janet |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 23.2012, 2, p. 457-472
|
| Subject: | Entscheidung unter Risiko | Decision under risk | Gesundheitsvorsorge | Preventive care | Selbstevaluation | Self-assessment | Wahrnehmung | Perception | Ernährungsverhalten | Eating habit |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009565406