The HP HypeGallery : a carefully staged, event-oriented multimedia campaign
Jon Williams; Thomas Curwen
| Year of publication: |
2007
|
|---|---|
| Authors: | Williams, Jon ; Curwen, Thomas |
| Published in: |
International direct marketing : principles, best practices, marketing facts. - Berlin : Springer, ISBN 3-540-39631-4. - 2007, p. 115-127
|
| Subject: | Hewlett-Packard Company <San Diego, Calif.> | Event-Marketing | Event marketing | Direktmarketing | Direct marketing | Multimedia | Kopiergerät | Copy machine | Druckmaschine | Printing machinery | Welt | World |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003600775