The human lens : how anthropomorphic reasoning varies by product complexity and enhances personal value
Philip M. Hart; Shawn R. Jones; Marla B. Royne
| Year of publication: |
2013
|
|---|---|
| Authors: | Hart, Philip M. ; Jones, Shawn R. ; Stafford, Marla Royne |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 1/2, p. 105-121
|
| Subject: | Anthropologie | Anthropology | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Produktmanagement | Product management | Regressionsanalyse | Regression analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009733435