The Hummer and the Mini : navigating the contradictions of the new trend landscape
Robyn Waters
| Year of publication: |
2006
|
|---|---|
| Authors: | Waters, Robyn |
| Publisher: |
New York, NY [u.a.] : Portfolio |
| Subject: | Produktentwicklung | Marktforschung | Verbraucherverhalten | Prognose | Marketing research | New products | Fads | Consumer behavior | Forecasting |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 222 S. : Ill. 21cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 1-59184-136-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004870714