The hybrid consumer : exploring hybrid consumption behaviour
Year of publication: |
2013
|
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Authors: | Ehrnrooth, Hanna ; Grönroos, Christian |
Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 51.2013, 9, p. 1793-1820
|
Subject: | Consumer behaviour | Hybrid consumer | Retailing | Segmentation | Trading-down | Trading-up | Konsumentenverhalten | Privater Konsum | Private consumption | Einzelhandel | Retail trade | Konsumtheorie | Consumption theory |
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