The hybrid shopping mile and its orbital customer journey mapping
Zeynep Bilgin-Wührer and Gerhard A. Wührer
| Year of publication: |
2021
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|---|---|
| Authors: | Bilgin-Wührer, Zeynep ; Wührer, Gerhard |
| Published in: |
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey. - Bingley, UK : Emerald Publishing, ISBN 978-1-80043-389-2. - 2021, p. 133-152
|
| Subject: | Customer centricity | lifetime value | decision making | information sources | channel choice | consumer rights | brand-owned touchpoints | customer-owned touchpoints | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Vertriebsweg | Distribution channel | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1108/978-1-80043-388-520201012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012492365