The hyper-social organization : eclipse your competition by leveraging social media
Francois Gossieaux; Edward K. Moran
| Year of publication: |
c2011
|
|---|---|
| Authors: | Gossieaux, Francois ; Moran, Edward K. |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Subject: | Marketing | Online-Marketing | Internet marketing | Web 2.0-Technologien | Web 2.0 technologies | Informationstechnik | Soziale Software |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXIII, 359 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-07-171402-2 ; 978-0-07-171402-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003950753