The ICT effects and the switching costs on the relational variables : an application in retail trade of Greece and Spain
Year of publication: |
2013
|
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Authors: | Sylvestros, Ktinosonstan Faidon ; Saura, Irene Gill ; Moliner Velázquez, Beatriz |
Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 22.2013, 4, p. 61-71
|
Subject: | ICT | perceived value | switching costs | commitment | retail trade | Greece | Spain | relational variables | Griechenland | Spanien | Einzelhandel | Retail trade | Informationstechnik | Information technology | Wechselverhalten | Switching behaviour |
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