The impact and success of health-care-related social media usage- pre- and post-COVID analysis
Mallika Srivastava and Madhur Raina
| Year of publication: |
2022
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|---|---|
| Authors: | Srivastava, Mallika ; Raina, Madhur |
| Published in: |
International journal of pharmaceutical and healthcare marketing. - Bradford : Emerald, ISSN 1750-6131, ZDB-ID 2280280-0. - Vol. 16.2022, 4, p. 624-644
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| Subject: | Customer service and satisfaction | E-health service quality | Health-care information | Health-care-related social media usage pre- and post-COVID situation | Information quality | Service quality | Social media channels | Social Web | Social web | Dienstleistungsqualität | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Kundenservice | Customer service | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJPHM-10-2020-0092 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014336857