The impact of artificial intelligence in marketing on the performance of business organizations : evidence from SMEs in an emerging economy
Kwabena Abrokwah-Larbi and Yaw Awuku-Larbi
| Year of publication: |
2024
|
|---|---|
| Authors: | Abrokwah-Larbi, Kwabena ; Awuku-Larbi, Yaw |
| Published in: |
Journal of entrepreneurship in emerging economies. - Bingley [u.a.] : Emerald, ISSN 2053-4612, ZDB-ID 2763496-6. - Vol. 16.2024, 4, p. 1090-1117
|
| Subject: | Artificial intelligence in marketing (AIM) | Business organization performance | Emerging economy | SMEs | Künstliche Intelligenz | Artificial intelligence | KMU | SME | Schwellenländer | Emerging economies | Unternehmenserfolg | Firm performance | Marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JEEE-07-2022-0207 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015056491