The impact of e-brand experience on e-brand loyalty mediated e-brand love and e-brand trust : a study on Go-Pay users in Go-Jek application in Malang City
Year of publication: |
2021
|
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Authors: | Ridhwan, Ria Maharani ; Moko, Wahdiyat ; Hadiwidjojo, Djumilah |
Subject: | E-brand | e-brand loyalty | e-brand trust | e-brand love | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management |
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