The impact of culture on relationship marketing in international services : a target group-specific analysis in the context of banking services
Jan H. Schumann. With a foreword by Florian von Wangenheim
| Year of publication: |
2009 ; 1. Aufl.
|
|---|---|
| Authors: | Schumann, Jan H. ; Schumann, Jan Hendrik |
| Publisher: |
Wiesbaden : Betriebswirtschaftlicher Verlag Gabler |
| Subject: | Finanzdienstleistung | Financial services | Multinationales Unternehmen | Transnational corporation | Beziehungsmarketing | Relationship marketing | Kulturelle Identität | Cultural identity | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | International marketing | Theorie | Theory | Dienstleistungsbetrieb | Internationales Management | Verbraucherverhalten | Kulturvergleich |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXXII, 265 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: München, Techn. Univ., Diss., 2009 |
| ISBN: | 978-3-8349-2018-8 |
| Classification: | Marketing ; Banken, Versicherungen |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003868232