The impact of customer characteristics on exploitation and exploration capabilities : an empirical study of outsourcing service companies
Year of publication: |
2022
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Authors: | Kanani-Moghadam, Venus ; Zarghami, Seyed Ashkan |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 104.2022, p. 340-351
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Subject: | Customer characteristics | Exploitation | Exploration | Fuzzy logic | Outsourcing Service Companies (OSCs) | Outsourcing | Beziehungsmarketing | Relationship marketing | Fuzzy-Set-Theorie | Fuzzy sets | Dienstleistungssektor | Service industry | Dienstleistungsqualität | Service quality |
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