The Impact of Economic Contractions on the Effectiveness of R&D and Advertising: Evidence from U.S. Companies Spanning Three Decades
| Year of publication: |
2011
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| Authors: | Steenkamp, Jan-Benedict E. M. ; Fang, Eric (Er) |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 30.2011, 4 (23.7.), p. 628-646
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