The impact of interactive marketing on the marketing performance of micro, small, and medium-sized enterprises (MSEs) in the Nyanza region of Kenya
Kenneth Kaunda, John Kuria Thuo, Evans Kwendo
| Year of publication: |
2023
|
|---|---|
| Authors: | Kaunda, Kenneth D. ; Thuo, John Kuria ; Kwendo, Evans |
| Subject: | MSEs | Interactive Marketing | Marketing Performance | KMU | SME | Kenia | Kenya | Marketing | Marketingmanagement | Marketing management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.20525/ijrbs.v12i4.2533 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014326013