The impact of a two-step choice process on trade-off decisions
Jing Lei, Ying Zhang
| Year of publication: |
2021
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|---|---|
| Authors: | Lei, Jing ; Zhang, Ying |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 48.2021, 3, p. 415-427
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| Subject: | trade-off decisions | two-step choice process | choice extremeness | Theorie | Theory | Entscheidung | Decision |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucab016 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012654890