The impact of ad positioning in search engine advertising : a multifaceted decision problem
Carsten D. Schultz
| Year of publication: |
2020
|
|---|---|
| Authors: | Schultz, Carsten D. |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 20.2020, 4, p. 945-968
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| Subject: | Multifaceted decision problem | Rank profitability | Search engine advertising | Suchmaschine | Search engine | Online-Marketing | Internet marketing | Werbung | Advertising | Entscheidung | Decision | Werbewirkung | Advertising effects |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-018-9313-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012309251