The impact of advertising fresh milk has on consumers' behaviour of the Thessaloniki City population
Year of publication: |
2016
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Authors: | Papaioannou, Ioannis ; Tzimitra-Kalogianni, Irene ; Tegkelidou, Eleni |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 7.2016, 4, p. 322-334
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Subject: | consumer's behaviour | fresh milk | advertisement | quantitative research | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects | Milchmarkt | Milk market | Milch | Milk | Milchverarbeitung | Dairy industry |
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