The impact of advertising message strategy - fair labour v. sexual appeal : upon Gen Y consumers' intent to patronize and apparel retailer
Year of publication: |
2009
|
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Authors: | Hyllegard, Karen ; Ogle, Jennifer ; Yan, Ruoh-nan |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 13.2009, 1, p. 109-127
|
Subject: | Bekleidungsindustrie | Clothing industry | Werbeplanung | Advertising planning | Werbewirkung | Advertising effects | Jugendliche | Youth | USA | United States |
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