The impact of advertising values on impulsive and compulsive buying
Neda Sharifi Asadi Malafe, Shahrbano Gholipour Fereydoni, and Seyed Ali Nabavi Chashmi
| Year of publication: |
2023
|
|---|---|
| Authors: | Malafe, Neda Sharifi Asadi ; Fereydoni, Shahrbano Gholipour ; Chashmi, Seyed Ali Nabavi |
| Published in: |
Journal of internet commerce. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-287X, ZDB-ID 2112885-6. - Vol. 22.2023, 3, p. 349-394
|
| Subject: | affective factors | anxiety | Cognitive factors | compulsive buying | S-O-R framework | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Emotion | Kaufsucht | Compulsive buying |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2022.2057122 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014320491