The Impact of an "Exotic" Label on Consumer Willingness to Taste Test, Purchase, and Price a New Meat Product
Year of publication: |
2005
|
---|---|
Authors: | Schupp, Alvin R. ; Gillespie, Jeffrey M. ; O'Neil, Carol E. ; Prinyawiwatkul, Witoon ; Makienko, Igor |
Published in: |
Journal of Food Distribution Research. - Food Distribution Research Society - FDRS. - Vol. 36.2005, 02
|
Publisher: |
Food Distribution Research Society - FDRS |
Subject: | Consumer/Household Economics | Marketing |
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