The impact of animal metaphors on consumer response to courtesy advertising
Wen-Hsien Huang, Shao-Yu Hsieh
| Year of publication: |
2023
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|---|---|
| Authors: | Huang, Wen Hsien ; Hsieh, Shao-Yu |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 75.2023, p. 1-10
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| Subject: | Negative moral emotions | Pictorial rhetoric | Jaycustomer | Denial of humanity | Visual illustration | Prosocial behavior | Emotion | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Ethik | Ethics | Werbung | Advertising | Soziales Verhalten | Social behaviour | Rhetorik | Rhetoric | Werbepsychologie | Psychology of advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103485 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014372540