The impact of anthropomorphism on customer satisfaction in chatbot commerce : an experimental study in the food sector
Year of publication: |
2023
|
---|---|
Authors: | Klein, Katharina ; Martinez, Luis F. |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 23.2023, 4, p. 2789-2825
|
Subject: | Anthropomorphism | Chatbot | Consumer behavior | Conversational commerce | Customer experience | Customer satisfaction | e-commerce | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Experiment | Datenschutz | Data protection |
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