The Impact of Arousing Programming and Product Involvement on Advertising Effectiveness
Year of publication: |
2004
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Authors: | McGrath, John M. ; Mahood, Chad |
Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 11397767. - Vol. 26.2004, 2, p. 41-52
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