The impact of artificial intelligence use on the e-commerce in Romania
Year of publication: |
2021
|
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Authors: | Micu, Adrian ; Micu, Angela-Eliza ; Geru, Marius ; Căpățînă, Alexandru ; Muntean, Mihaela-Carmen |
Published in: |
Amfiteatru economic : an economic and business research periodical. - Bucharest : Editura ASE, ISSN 2247-9104, ZDB-ID 2565624-7. - Vol. 23.2021, 56, p. 137-154
|
Subject: | e-commerce | m-commerce | artificial intelligence | marketing automation | Künstliche Intelligenz | Artificial intelligence | Electronic Commerce | E-commerce | Rumänien | Romania | Online-Handel | Online retailing | Automatisierung | Automation |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.24818/EA/2021/56/137 [DOI] hdl:10419/281564 [Handle] |
Classification: | M31 - Marketing ; M15 - IT Management ; O33 - Technological Change: Choices and Consequences; Diffusion Processes |
Source: | ECONIS - Online Catalogue of the ZBW |
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