The impact of attendees' event involvement on sponsors' brand image and behavioral intentions : a study of Indian Primier League
Year of publication: |
November 2018
|
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Authors: | Jaskirat Singh ; Apar Singh |
Published in: |
The IUP journal of marketing management : IJMM. - Hyderabad : IUP Publ., ISSN 0972-6845, ZDB-ID 2615477-8. - Vol. 17.2018, 4, p. 54-71
|
Subject: | Indien | India | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
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