The impact of augmented reality experiential marketing on tourist experience satisfaction
Andrijana Kos Kavran, Bruno Trstenjak
| Year of publication: |
2021
|
|---|---|
| Authors: | Kavran, Andrijana Kos ; Trstenjak, Bruno |
| Published in: |
Handbook of research on applied AI for international business and marketing applications. - Hershey, PA : IGI Global, Business Science Reference, ISBN 978-1-7998-5077-9. - 2021, p. 432-454
|
| Subject: | augmented reality | Tourismusmarketing | Tourism marketing | Event-Marketing | Event marketing | Kundenzufriedenheit | Customer satisfaction | Künstliche Intelligenz | Artificial intelligence | Kroatien | Croatia | Empirische Methode | Empirical method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-7998-5077-9.ch021 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012303508