The impact of blockchain on the marketing mix elements : a literature review
Year of publication: |
2022
|
---|---|
Authors: | Bayrak Meydanoğlu, Ela Sibel ; Teodorescu, Margareta ; Klein, Müge |
Published in: |
Digital challenges and strategies in a pandemic world. - Berlin : Peter Lang, ISBN 978-3-631-86406-7. - 2022, p. 15-32
|
Subject: | Blockchain | marketing | marketing mix elements |
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