The Impact of Brand and Category Characteristics on Consumer Stock-Out Reactions
Year of publication: |
2009
|
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Authors: | Sloot, Laurens ; Verhoef, Peter C. ; Franses, Philip Hans |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Marketingtheorie | Marketing theory | Category Management | Category management |
Extent: | 1 Online-Ressource (46 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 25 2002, 11 erstellt |
Classification: | M31 - Marketing ; C44 - Statistical Decision Theory; Operations Research ; M39 - Marketing and Advertising. Other |
Source: | ECONIS - Online Catalogue of the ZBW |
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