The impact of brand attribution for an innovative sports product introduced on the fitness market in France
Sarah Mischler and Lilian Pichot
| Year of publication: |
2024
|
|---|---|
| Authors: | Mischler, Sarah ; Pichot, Lilian |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 25.2024, 1, p. 109-124
|
| Subject: | Advertisement | Brand attribution | Brand credibility | Fitness participants | International sports brand | Technological innovation | Markenführung | Brand management | Markenimage | Brand image | Innovation | Frankreich | France | Sportmarketing | Sports marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-04-2023-0074 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014504952