The Impact of Brand Communication on Brand Equity Dimensions and Brand Purchase Intention Through Facebook
Year of publication: |
2013-06
|
---|---|
Authors: | Schivinski, Bruno ; D¹browski, Dariusz Dabrowski |
Institutions: | Wydział Zarządzania i Ekonomii, Politechnika Gdańska |
Subject: | social-media | brand equity | CBBE | purchase intention | Facebook |
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