The impact of brand equity on brand preference and purchase intentions in the service industries
Year of publication: |
2009
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Authors: | Chang, Hsin Hsin ; Liu, Ya Ming |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 7226238. - Vol. 29.2009, 12, p. 1687-1706
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