The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin
Year of publication: |
2012
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Authors: | Stahl, Florian ; Heitmann, Mark ; Lehmann, Donald R ; Neslin, Scott A |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 76.2012, 4, p. 44-64
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