The impact of brand experience on user satisfaction in mobile short video applications
Lu Zheng, Yeong-Gil Kim
| Year of publication: |
2021
|
|---|---|
| Authors: | Zheng, Lu ; Kim, Yeong-Gil |
| Published in: |
Journal of international trade & commerce. - Seoul, South Korea : Korea International Trade Research Institute, ISSN 1738-8112, ZDB-ID 2920574-8. - Vol. 17.2021, 4, p. 111-130
|
| Subject: | Brand Experience | Brand Personality | Perceived Value | User Satisfaction | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.16980/jitc.17.4.202108.111 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013198937