The impact of brand gender on brand equity
Year of publication: |
2016
|
---|---|
Authors: | Lieven, Theo ; Hildebrand, Christian |
Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 33.2016, 2, p. 178-195
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing | Brand equity | Androgyny | Brand personality | Brand gender | Global branding |
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