The impact of brand personality on brand extendibility
Year of publication: |
[2020]
|
---|---|
Authors: | Gorny, Marek |
Other Persons: | Tomczak, Torsten (degree supervisor) ; Herrmann, Andreas (degree supervisor) |
Publisher: |
St. Gallen |
Subject: | Markenpersönlichkeit | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
Extent: | 1 Online-Ressource (VII, 171 Seiten) Illustrationen |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Graue Literatur ; Non-commercial literature |
Language: | English |
Thesis: | Dissertation, Universität St. Gallen, 2019 |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Um, Nam-hyun, (2013)
-
Chaifetz, Marshal, (2020)
-
Brand management at a local scale : a case of "Ghost Awareness"
Ruão, Teresa, (2016)
- More ...
-
Gamification : conceptualizing and testing a new consumer-firm interaction paradigm
Müller-Stewens, Jessica, (2017)
-
Mazur, Marcel, (2014)
-
The nature of market scoping for university inventions : findings from the University of Cambridge
Molner, Sven, (2015)
- More ...