The impact of brand placement and brand recall in movies : empirical evidence from Malaysia
Bamini KPD. Balakrishnan; Azlinda Shazneem Md. Shuaib; Oscar Dousin; P. Yukthamarani Permarupan
| Year of publication: |
2012
|
|---|---|
| Authors: | Balakrishnan, Bamini KPD. ; Azlinda Shazneem Md Shuaib ; Dousin, Oscar ; Permarupan, P. Yukthamarani |
| Published in: |
International journal of management and marketing research : IJMMR. - Hilo, Hawaii : IBFR, ISSN 1933-3153, ZDB-ID 2536557-5. - Vol. 5.2012, 2, p. 39-52
|
| Subject: | Product Placement | Product placement | Markenimage | Brand image | Markenführung | Brand management | Kaufentscheidung | Purchase decision | Jugendliche | Youth | Malaysia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009633270