The Impact of Brand Quality on Shareholder Wealth
Year of publication: |
2011
|
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Authors: | Bharadwaj, Sundar G. |
Other Persons: | Tuli, Kapil R. (contributor) ; Bonfrer, Andre (contributor) |
Publisher: |
[2011]: [S.l.] : SSRN |
Subject: | Produktqualität | Product quality | Kapitaleinkommen | Capital income | Investitionsrisiko | Investment risk | Markenführung | Brand management |
Extent: | 1 Online-Ressource (43 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Marketing, Forthcoming Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 16, 2011 erstellt |
Other identifiers: | 10.2139/ssrn.1843503 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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