The impact of brand selection on price competition - a double-edged sword
Year of publication: |
2000
|
---|---|
Authors: | Cohen, Marcel |
Published in: |
Applied economics. - Abingdon : Routledge, ISSN 0003-6846, ZDB-ID 280176-0. - Vol. 32.2000, 5, p. 601-609
|
Subject: | Markenartikel | Brand | Preiswettbewerb | Price competition | Räumlicher Wettbewerb | Spatial competition | Theorie | Theory |
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