The impact of brand value on brand competitiveness
Suraksha Gupta, David Gallear, John Rudd, Pantea Foroudi
| Year of publication: |
2020
|
|---|---|
| Authors: | Gupta, Suraksha ; Gallear, David ; Rudd, John M. ; Foroudi, Pantea |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 112.2020, p. 210-222
|
| Subject: | Brand competitiveness | Brand differentiation | Brand value | Marketing orientation | Strategic orientation | Markenartikel | Brand | Markenführung | Brand management | Marketingmanagement | Marketing management | Markenimage | Brand image | Wettbewerb | Competition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.02.033 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012230579