The impact of brands on consumer buying behavior : an empirical study on smartphone buyers
Ulas Akkucuk, Javad Esmaeili
| Year of publication: |
July 2016
|
|---|---|
| Authors: | Akkucuk, Ulas ; Esmaeili, Javad |
| Subject: | Smart Phones | Brand Equity | Purchase Decision | Turkey | Internet | Mobile Marketing | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Mobile phone | Türkei | Markenimage | Brand image | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.20525/ijrbs.v5i4.551 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011588240